dEx Announces a Zero-Knowledge Targeting Engine
–News Direct–
AdEx, a pioneer in digital advertising technology, is unveiling its latest innovation the ZK targeting engine set to be integrated into AdEx soon after the platform launches in Q2 2024.
AdEx ZK emerges as a trailblazer in privacy-preserving advertising, addressing a crucial need in the advertising space that has long struggled with finding a delicate balance between safeguarding user privacy and maintaining the utmost accuracy in targeting. In this landscape, AdEx ZK is set to revolutionize the industry by offering a groundbreaking solution complete user privacy without compromising the high accuracy required for targeted advertising.
AdEx ZK is a targeting engine within the AdEx platform that uses in-situ processing technology to process data directly on the users devi...